I am looking for a skilled freelancer to help convert 12 simple floor plans into editable layouts suitable for creating evacuation maps. The goal is to clearly illustrate the evacuation routes within the building's layout. Requirements: - The present pdf copy of the floor plans should be converted into an editable format. The preferable formats are Word, Excel, or Editable PDF. - Use color-coding to differentiate the evacuation routes for better clarity. The color to be used for the evacuation routes is Red. Ideal Freelancer: - Proficient in creating and editing floor plans. - Skilled in using software that can create and edit floor plans, such as Adobe Acrobat for PDFs, Microsoft Word and Excel. - Experience working on evacuation plans or similar projects is an advantage. ...
As a diligent user of Google Drive, I'm seeking a proficient developer who can create a program using Google App Script to arrange my Google Drive files in a hierarchical manner. Let's make searching and organization efficient and automated! the specific features I am looking for well be explained in private The ideal freelancer for this project would have extensive experience with Google App Script and an understanding of how Google Drive works. You should have created similar file management tools previously, and have a knack for creating user-friendly interfaces. Efficiency is key, as is the ability to work on a tight timeline. I look forward to working with a problem-solver who can make my file management efficient and hass...
...draft/template by designing each slide to look visually appealing using the provided color palette. The project involves refining the visual elements, particularly the maps, while maintaining their proportions. Key Deliverables Enhanced Slide Design: Improve the overall aesthetics of each slide. Apply the provided color palette consistently across all slides. Ensure text and visual elements are balanced for clarity and impact. Map Refinement: Enhance the visual appeal of all maps without altering their proportions. Use consistent and clear labeling for better readability. Apply thematic elements from the color palette to the maps. Consistency and Professionalism: Ensure a cohesive and professional look throughout the presentation. Maintain consistency in font st...
I am in need of an experien...the rankings of my website on Google. The primary goal is to boost our visibility on this popular search engine. Key Responsibilities: - Review and optimize the website content - Implement on-page SEO strategies - Conduct keyword research and analysis - Develop and execute a comprehensive SEO plan Ideal Skills: - Proven experience in SEO, particularly in improving rankings on Google - Proficiency in keyword research tools and techniques - Strong grasp of search engine algorithms and ranking factors - Excellent analytical and problem-solving abilities - Good communication skills to report progress and suggest recommendations. Please only apply if you have a track record of successfully increasing the search engine rankings for websites, partic...
...Quote and Booking System: • Users receive quotes from multiple operators based on their trip details. • Users can accept quotes, leading to the creation of bookings. • Operators are notified when their quotes are accepted. • Payments and booking confirmations. Messaging System: • Users and operators can communicate through a messaging system. • Real-time notifications for new messages. •Google Maps Integration: • Display starting point, endpoint, and route on a map. Multi-Tier Membership: • Different membership levels with varying features and access. • Membership management and payment processing. Payment Gateway Integration: • Users pay for bookings securely through the platform. • Commission or f...
I need New freelancer who can create an advanced Productivity app. like Regain screen time + Focus only for Android. The app should have the following features: - All apps Usage - App Reminders: for Example: When the user selects any app for reminder. Let's YouTube as an example. When the user opens Youtube on his phone, a pop- up will appear asking for how long you wants to use youtube. 5 minutes 10 minutes 20 minutes. If the user selects 5 minutes, then a pop-up will appear again if he uses it for 5 minutes. Just like the Regain app. - Separate screen for whatever permission is required. - Bottom Navigation with two button: 1. Home: Show the top app usages time, then selected app open like youtube open 3, Instagram open 5. 2. Apps : Shaw the app list for selecting and app ...
I'm looking for a Python expert to help me create a new Python script for data analysis purposes. The primary goal of the script will be to analyze a dataset that I already possess. The script should be able to handle large amounts of data efficiently, allowing for insightful analysis and visualization. The key requirements include: - Writing new code from scratch - Prior experience in data analysis using Python - Proficiency in Python libraries such as Pandas, NumPy, and Matplotlib If you have a solid background in data analysis and Python, and are able to create efficient, clean, and well-documented code, I'd like to hear from you. Here are details- I have to create a simulation that will find the optimal solution to go around a circuit using the l...
I am in need of a skilled individual to help me with a Google ads campaign for my sports memorabilia business. The focus of the project is: - **Location:** The initial focus will be on the Melbourne market, so I need someone who understands this market and can tailor the campaigns accordingly. - **Goal:** The primary aim of the campaign will be to generate leads. I want to attract potential customers interested in sports memorabilia. - **Services:** Although I offer custom framing and fundraising services as well, the campaign will mainly revolve around sports memorabilia sales. Ideal candidates for this project should have: - **Google Ads Expertise:** Demonstrable experience in running successful Google Ads campaigns is crucial. - **Local Market Knowledge:** A ...
...captivating content. - Audience: The channel is specifically targeted at young adults aged 18-34. I'd love to see how you've previously delivered appealing content to this age group. Ideal Skills: - Video Editing: Skilled in video editing software like Adobe Premiere Pro or Final Cut Pro. Enhancing visual aesthetics and ensuring smooth transitions will be key. - Creative Writing: The ability to script engaging content that appeals to a young demographic. - Social Media Management: Hands-on experience in managing YouTube channels, understanding algorithms and analytics. If you have previous experience in vlogging or lifestyle content creation, that’s a big plus. But ultimately, creativity and an understanding of what makes engaging content for young adults...
Seeking a Google Playstore account for instant entertainment and games app deployment, with a focus on teenagers. In brief: - I aim to bypass the testing process prevalent in the usual account creation. - The focus of my app portfolio will be on applications that cater to the teenage demographic. Ideal Freelancer: - Experience with Google Playstore account transactions. - Proficiency in developing and publishing entertainment and games apps. - Understanding of the teenage market and its preferences.
My main objective is to drive product sales through a focused Google ad campaign. I need a freelancer that can: - Understand the beauty industry and the dynamics of promoting online courses. - Harness this understanding to create a strategic Google ad campaign, aimed at intermediate learners. The campaign should stand out visually but also contain content that speaks directly to intermediate learners looking to improve their beauty expertise. Experience in the beauty industry is desirable, but more importantly, I'm looking for someone who can demonstrate a solid track record in managing successful Google ad campaigns tailored to specific audiences. Familiarity with online education platforms is a plus.
I'm seeking a proficient Access Database designer to build an advanced and fully functional task management system. Key Features: - Data Entry Forms: These should be user-friendly and designed for efficiency. - Reporting and Analysis Tools: I need to be able to easily track productivity and analyze task-related metrics. - Data Validation Rules: The system needs to ensure the accuracy of inputted data with stringent validation rules. Structure: The database should consist of 5-10 interlinked tables for comprehensive task tracking and management. Ideal skills and experience for this job would include: - Extensive experience with Access database design, specifically around task management systems. - Strong ability to translate user needs into functional system fe...
I'm seeking an experienced freelancer with strong attention to detail to perform data entry into my database. The data to be entered is text-based and extracted from various sources which may have distinct formats. Below are specifics about the job: - Handling Text Data: The job will entail entering a variety of text data into the designated database. - Format Diversity: The data comes from diverse sources, so it does not adhere to a specific format. The ideal candidate must be adaptable in handling different data formats. - Correcting Discrepancies: The freelancer will need to spot and correct discrepancies or inconsistencies within the data sources. Accuracy and keenness to details will be crucial. Ideal Skills: - Proficient in data entry - Strong attention to d...
I'm looking for a skilled professional to improve the accuracy of my cloud-based database. To achieve this, the tasks at hand include: - Identifying and removing duplicate entries - Standardizing data formats to ensure consistency - Conducting routine data cleaning checks to maintain accuracy Ideal candidates should have: - Proven experience in data cleaning and management - A deep understanding of cloud-based database systems - Strong communication skills as I prefer to get updates and progress reports through an instant messaging app.
I need a professional content creator skilled in human development to provide me with 30 video scripts and ideas for my business centered on getting rid of old block how nervous system control you, personal growth, overcoming fears, and building self-confidence. Each script should be educational and informative, while maintaining a concise length of 1-3 minutes. Key Requirements: - A solid understanding of human development, personal growth, and related topics - Proven experience in creating concise and engaging video scripts - Ability to convey complex information in an easy-to-understand manner - Strong writing skills with a focus on educational content - Previous experience with similar projects is highly preferred Your work will play a crucial role in helping individuals over...
I'm looking for a skilled professional who can help me generate leads with a new Google Ads campaign in Saudi Arabia. Ideal Skills and Experience: - Proficiency in Arabic language is a must - Extensive experience in Google Ads, particularly in lead generation - Familiarity with the Saudi Arabian market and audience preferences Key Objectives: - Tailoring the existing Google Ads campaign to target the right audience in Saudi Arabia - Ensuring the ad effectively generates leads for my web design and development business - Incorporating a clear call-to-action for people to reach out via WhatsApp or phone call after clicking on the ad Please include "I know Arabic" in your bid to indicate you've understood the requirements.
I'm looking for a Unix shell scripting expert to help me with my project. Here's what's required: - Automating file transfers: I need a script that can download specific file types from a directory on my server and then upload them to an SFTP server. - Handling specific file types: The script needs to be able to recognize and transfer only files of specific types, rather than all files in the directory. Ideal skills and experience: - Proficiency in Unix shell scripting - Experience with SFTP - Expertise in handling specific file types in scripts - Familiarity with file transfer automation - Good communication and problem-solving skills If you feel you have the required skills and experience, please reach out. Thank you!
...expert who is Google Ads Certified and able to verify crucial business operations, particularly related to my advertising campaigns. The focus of this project is to ensure the complete and accurate functioning of my PPC campaigns. This involves the following key aspects: - **Business Operations Verification:** The ideal candidate will have a deep understanding of Google Ads and be able to perform a comprehensive verification of the business operations linked to my PPC campaigns. This includes ensuring that all tracking and conversion mechanisms are set up correctly and functioning optimally. - **Google Ads Certification:** It is crucial that the chosen freelancer is Google Ads Certified, as this certification signifies a high level of expertise and knowle...
I'm in need of a Google search expert to help with keyword research and ad campaign management. Key Tasks: - Keyword Research: The primary goal of this research is to increase website traffic. The expert should be able to identify high-performing keywords for our industry. - Ad Campaign Management: The target audience for these campaigns are national customers. The expert should be able to set up and manage effective campaigns on Google. Ideal Skills and Experience: - Proven experience in keyword research and search engine optimization. - Track record of successful ad campaign management, particularly for national audiences. - Knowledge of Google's advertising platform and its functionalities. - Ability to analyze data and optimize campaigns for better performanc...
I'm seeking a talented developer to create a ...Interactive Map: The map should be engaging, user-friendly, and provide a clear view of the restaurant locations. - Marker-based Information Display: When a marker is clicked, it should display the name of the corresponding restaurant. - Scalability: The map should be able to handle over 20 restaurant markers effectively. Ideal Skills and Experience: - Proven experience in developing interactive maps - Proficiency in working without third-party APIs - Familiarity with integrating marker-based information display - Ability to create a scalable solution that can handle a large number of markers If you're confident in your ability to deliver a high-quality, fully functional map without relying on external APIs, I look forward ...
I'm in immediate need of a skilled web developer to tweak an existing custom-built script for my car rental website. The script that I am using is this: I am looking for a professional with a high level of expertise in web development to make these adjustments quickly and effectively. The priority is the rapid completion of this project, so it is critical that the selected freelancer has the bandwidth to dedicate to this task immediately. Experience with custom-built scripts is a must. Your portfolio should demonstrate your capability to work on existing structures and adapt them to new requirements.
I'm seeking a developer who can help me resolve an issue that the google pay button doesn't appear when the allowed auth method is CRYPTOGRAM_3DS. Thank you,
I'm seeking a developer who can help me resolve an issue that the google pay button doesn't appear when the allowed auth method is CRYPTOGRAM_3DS. Thank you,
I find myself in need of a skilled freelancer to restore my suspended Google Business account. My account was suspended due to exceeding the storage limit, and I have been unable to fix this issue myself. The professional perfect for this job should excel in: - Google Business account restoration - Dealing with suspension issues, specifically exceeding storage limit - Providing tips and guidelines on how to avoid future suspensions due to storage issues The task includes confirming the suspension reason, working towards resolving it, and ensuring resumption of the account. Knowledge on dealing with Google's support system would be highly advantageous. Looking forward to working with you.
I am seeking an experienced Python developer to improve the functionality of a current script by adding new features, specifically automated tasks. The upgrades will involve: - Analysing and understanding the existing Python script. - Enhancing the script by adding automated task features to streamline operations. - Testing the script to ensure it performs as required with the new features. Ideal applicants will have: - Proficiency in Python, with a focus on script optimization. - Experience integrating automation functionalities into Python scripts. - A keen eye for detail and error detection. - A proven track record improving and maintaining Python script performance. I am looking forward to working with someone who can improve our script&#...
...into my project in full. I have integrated demo vesrion only. The primary goal is to improve the user experience by allowing for drag and drop functionality for file uploads. Key Requirements: - Implementation of drag and drop functionality using DropzoneJS - Ensuring DropzoneJS supports multiple file uploads at once - Do not need integration within the existing project structure. PHP Upload script working just fine. - Adherence to best practices for user interface design and user experience Ideal Skills and Experience: - Proficiency in JavaScript and relevant libraries, particularly DropzoneJS - Proven experience with front-end development and UI/UX design - Ability to integrate new functionalities to existing codebase Validation: - Start your quote with "Validation St...
Need an web hosting an expert to update my DNS settings. This is essential to ensure a smooth and seamless transfer. Ideal Skills and Experience: - Proficiency in DNS settings and configuration - Experience with migrating websites between hosting providers - Expertise in Google Workspace, particularly in setting up domain emails - Good communication skills to keep me updated on the progress and potential issues.
I have a 15-minute script in progress and I'm seeking a professional Turkish male voice-over artist to bring it to life. The project involves recording the script in a professional tone. Key requirements: - Male Turkish voice-over artist - Previous experience in long-form voice-over - Ability to deliver a professional tone - Strong communication skills I'd appreciate someone who can collaborate with me on this project, offering input on pacing and intonation where necessary. I'm looking for a voice that is clear, engaging, and professional. Please provide samples of previous work in your bid.
I am in need of expert skills in 2D animation to create a short, engaging video that encompasses a unique process. Requirements: - The animation should be 2D. - Experience with creating short, impactful animations is essential. - The completed video s...create a short, engaging video that encompasses a unique process. Requirements: - The animation should be 2D. - Experience with creating short, impactful animations is essential. - The completed video should be less than 1 minute in duration. - I will provide the script for the animation. - Grasp on translating text to visual imagery is invaluable. Ideal freelancers will possess exceptional 2D animation skills, strong communication, and an ability to work efficiently to create a punchy, less than a minute video from the provid...
I'm seeking a structural analysis expert proficient in Abaqus to help me analyze a metallic structure. The goal is to deliver a comprehensive report with stress maps and deformation plots. Key requirements: - Proficiency in Abaqus: You should be very experienced with this FEA software, as it is central to this project. - Structural Analysis: Your expertise in structural analysis will guide you when interpreting and reporting the results. - Metal Materials Experience: The structure under study primarily comprises metal materials, hence your experience in analyzing metals will be crucial. If you're a detail-oriented, experienced Abaqus user ready to deliver a comprehensive structural analysis of a metal structure, I'd love to hear from you.
There are 89 simple phrases and the recording would take about 15 mins. the speakers need to be: - Native Italian speakers from Italy. - Age from 18-55. - Both professional voiceover or amateur Budget: $8 per speaker. We reserve the right to reject any recordings that do not meet our quality standards. (the pronunciation) Feel free to contact me if you are interested in this project. Best Regards Libby
As a service-based business owner, I am seeking assistance from an expert digital marketer or agency to improve our Google reviews to reach 500 reviews. Until now, we have been prompting our customers via follow-up emails. However, we would like to explore and implement more effective, innovative methods of encouraging our customers to leave reviews. Primed candidates should: - Have previous experience in increasing online reviews, particularly on Google, for service-oriented businesses. - Be adept in developing creative strategies for customer engagement. - Have excellent knowledge of email marketing and other possibly more effective methods. - Have the capacity to provide sustainable solutions: the goal here is to see a consistent growth in the number of high-rated review...
I require a skilled 3D visual effects animator to create engaging rear projections ...particularly visual effects. - Ability to animate flying effects and magic effects. - Knowledge and experience in theater productions or similar events are a plus. - Strong understanding of timing and how visuals can enhance a live performance. Your task will be: - To design and animate distinctive 3D flying and magic effects. - To work with the director to ensure the visuals align with the script and the vision of the performance. - Be able to revise and refine animations upon review and feedback. Your goal is to create visual effects that will captivate the audience and enhance the overall experience of the theater production. I look forward to seeing your portfolio and discussing the projec...
Preciso de uma pessoa que faça a instalação e configuração de uma instância do Izing (Preferência pelo PRO com SaaS) ou Whaticket em uma VPS. O profissional deve possuir a expertise necessária para assegurar que não exista nenhum backdoor ou script malicioso no pacote usado para instalação. O pacote de instalação é de responsabilidade do profissional. Preciso das seguintes funcionalidades: • Suporte a API Wpp não oficial; • Chat multiusuário; • Transcrição de áudio • Configuração de chatbot com diversos fluxos; • API para disparo; Recursos que acho interessantes: • Suporte a API Wpp oficial; • Suporte a ...
I'm looking for a skilled developer who can create a high-quality Android or iOS app that will compete effectively against our rivals like OLX,...integration with popular social media platforms to facilitate user sharing and engagement. - Payment Gateway: Integration with trusted payment gateways for secure and convenient transactions. - Google Maps: Utilizing Google Maps API to enhance user experience and provide location-based services. Ideal Skills: - Proficiency in Android/iOS development, with a strong portfolio of previous projects. - Experience in creating apps with advanced search functionalities and messaging features. - Ability to design modern, minimalist, and professional UI/UX. - Previous experience with social media, payment gateway, and G...
Hi pinky!! How are you? I need a special logo for my personal app. It’s a directory app that I hope can change the way we search for things. It’s called SCATTRE. The idea is that is based on Google maps and Ute helps you find places that you like to visit anywhere in the world wherever you are. The main logo accents are a Google pin map and a map. My biggest idea ever and my favorite person creating a vision for us: What do you suggest? I know I need a logo. But anything else ?
I'm in need of a single screen Android application. The primary function of the app is for users to log in ...Android application. The primary function of the app is for users to log in using their Facebook account. Upon successful authentication, the app should display the user's email address. Key requirements: - Single screen Android application - Facebook / Instagram / Google login integration - Display user's email address post-login Ideal freelancer for this project: - Proficient in Android development, particularly single screen applications - Experience with social media login integrations, specifically Facebook / IG / Google - Familiar with presenting user-specific information on Android applications - Excellent communication skills to clarify any a...
...website at to a new Google Sites webpage. Your main tasks will be: - Transferring all the website content, being the following pages: Homepage, Why Adjudication, Why AANZ?, The process, Articles, Forms (no need to move the links to the Dropbox forms though - I will upload fresh versions myself), Costs, Our Members, CCA 2002, Contact Us. - Replicating the design of the previous site as much as possible. However, given the differences between Webflow and Google Sites, some design changes may be necessary and can be made at your discretion. - Keeping the color scheme, photographs, typography and layout of sections consistent with the original site. Ideal candidates will have experience with both Webflow and Google Sites and a strong understanding of effective web
I need to create alternating colors for rows 19 to 28 and specifically for cells F29, F30, F31, and F32 using fill colors #F2F2F2 which is light gray and #F2F2F2 which is white. There will be a lot of hiding and unhiding of rows for this range and I need a solution that always displays alternating colors despite frequent hiding and unhiding of rows. Can anyone help me with setting up a conditional formatting rule that automatically alternates the row colors, regardless of row insertion, deletion, or hiding? https://docs.google.com/spreadsheets/d/1SwqtiYIrZdO8p6YOxKsOx5MTgE3qQwAajTKIImYWHmE/edit#gid=1503373653
Tenho site / blog com Post's em WordPress e preciso aprovar ele no google Adsense para monetizar-lo Conseguindo concluir o trabalho tenho outros sites para fazer o mesmo trabalho
I need a uniquely developed tool for managing my Google reviews. The primary feature of this tool should be automating responses and providing analytics to monitor trends. It should also be able to alert me in real-time to any negative reviews. Key Features - Automated Responses: The tool should be capable of setting automated responses depending on the review sentiment. - Trend Analytics: It's important to be able to track review trends to gauge consumer satisfaction and adjust business strategies. - Negative Review Alerts: Immediate alerts on negative reviews for prompt response and reputation management. Ideal freelancers for this job should have experience in software development and familiarity with Google Review systems. Expertise in review monitoring, sentime...
I'm searching for a professional who is proficient in SQL coding specifically for MySQL database design. PowerShell scripting or similar would also be beneficial. This is a basic level project taking existing Local government procedures and converting them into SQL based processes. An example of which would be creating a import procedure for traffic count data that is presented in a text format (example attached) Ideal Skills: - Experienced with MySQL Database Design - Well-versed in SQL coding - Ability to simplify complex instructions - PowerShell for anything not possible in SQL This project will demand creativity and intelligence to design procedures that simplify data entry processes. Please only bid if you can offer solutions according to the basic complex...
I am experiencing slow query processing and management issues with large ...experiencing slow query processing and management issues with large tables in my MySQL database, primarily storing transaction data. I am seeking a DBA specialist to diagnose and resolve these bottlenecks and improve the overall performance of the system. Ideal Skills and Experience: - Proven experience in MySQL database administration and optimization - Knowledge of query execution plans and optimization techniques - Proficiency in managing databases with 10-50 tables - Experience in handling databases primarily housing transaction data Tasks include: - Investigating and diagnosing slow query performance - Optimizing handling of large tables - Implementing necessary changes to enhance overall d...
Hi Roman, If you remember, last year you did a project for me to show the list of participants of an event to me. I want to improve on that code and add some functionality and features to it. Would you be available? We can chat about the details, but basically, this is what I want: I have an Excel file with different sheets. For example, Founders, Advisors, Announcements, and Media. I want a code similar to the previous code (of course, more complicated) to read this Excel file and show the content of each sheet in a different format (as the amount of type of information is different). I will share an example of the Excel file with you. Are you available?
I am seeking a skilled web developer who can help me construct a simple, one-page website for my restobar. Key features should include: - A rustic and minimalistic design that's eye-catching and easy to navigate - Integrations with Google Maps for location and social media, specifically Instagram, with recent IG posts visible on the site - The inclusion of key elements like a few select high-resolution photos, our menu, and contact information The ideal freelancer for this project should have a wealth of experience in website design and should be familiar with integrating various platforms into a site. I need a detailed project proposal that outlines your suggested approach to the job. Familiarity with the restaurant or hospitality industry might be an advantage, but i...
...seeking a professional with experience in resolving Google Play account suspensions due to content policy violations. Key Project Details: - My account was suspended due to multiple violation of the content policy. - I have already reached out to Google for support. - I have received some documentation from Google regarding the violation and steps for reinstatement, but it's quite limited. Your Role: - Your primary role will be to guide me through the reinstatement process with Google, ensuring that all necessary steps are taken. - It's important that you have a clear understanding of the Google Play content policy and a track record of successfully reinstating suspended accounts. Ideal Skills and Experience: - Proven experience in handl...
I need a data studio expert to create a comprehensive report for my Google Ads and meta data. The report should focus on: - Click-through rate - Conversion rate - Cost per click - Conversions per key word The report should cover the last 30 days. I prefer a report that represents data in tables and numbers rather than through charts and graphs. Skills required: - Proficiency in Google Data Studio - Strong understanding of Google Ads and meta data - Ability to work with large data sets and visualize information effectively in tables and numbers - Strong analytical skills to draw insights from the data presented
My Shopify store with less than 100 products is experiencing an unidentified issue on Google Merchant Center. I am seeking an experienced freelancer to: -Diagnose the specific problem Misrepresentation -Provide effective, lasting solutions to get my account back on track, -Ensure my products comply with Google Merchant Center's policies, -Resolve future product disapprovals, data feed errors and prevent account suspension, -Optionally help me understand how to prevent similar issues in the future. Ideal candidates will have proven experience in troubleshooting Google Merchant Center issues, particularly for Shopify stores, and a data-driven approach to solving ecommerce problems.
I am in need of a talented script writer who can create engaging, Hindi language horror scripts for YouTube. The scripts are for short films, with each video being less than 10 minutes. The focus of the horror should be more psychological thriller than supernatural or slasher. Key requirements for this project include: - Fluency in Hindi - Proven experience in scriptwriting, particularly for the horror genre - A deep understanding of the psychological thriller subgenre - An understanding of the dynamics of YouTube content and how to captivate an audience in a short span of time. The ideal candidate will be able to weave a compelling narrative that keeps viewers on the edge of their seats, all while maintaining a distinctly Hindi language and cultural context.
