I require an web developer with experience in developing direct messaging chat systems to add functionality to my softr marketplace website. I want a 1-1 chat feature, which would allow interaction between sellers' listing and buyers. each product listing should have a chat function. Refer website print screen is attached. Reference: " " My website is as - Key Requirements: - The chat feature should be incorporated into each service listing, accessible via a clearly
I'm in need of an experienced 3D a...of an experienced 3D artist who can convert a simple passport-sized photo into a 1-foot 3D model. This project is for a business purpose and needs to be completed as soon as possible. Key Requirements: - The model should accurately represent specific facial features, expressions, hair texture, and clothing details from the provided photo. - Prior experience in character modeling is a must. - A portfolio showcasing similar projects or relevant work is highly preferred. The ideal candidate will have a strong attention to detail and exceptional skills in 3D modeling. Your creativity and ability to capture the essence of the photo in a 3D model will be crucial to the success of this project. If you're up for the challenge, I look ...
We are looking for four highly experienced copywriters and web designers who have mastered Elementor Pro, Chat GPT 4, Dale, Canva Pro and WP Funnel. The project involves creating 120 service sales funnels that include specific aspects: You'll be given specific content to be included in each funnel. Efficient work is imperative as the deadline is a strict 15 days. Ideal candidates should have: - Experience creating effective sales funnels - Proficiency in the aforementioned tools - A proven track record in copywriting Let's create sales funnels that increase conversions!
I need a skillful individual proficient in converting PDF files to Word documents while preserving the original data structure and design. Key aspects to consider: - Main goal of this conversion is to extract text with absolute accuracy. - Be sure to include all images/diagrams from the PDFs in the final Word documents. - The files contain some scientific notations that need to be formatted accurately. Ideally, you have robust experience in related tasks, can handle complex PDFs and have a keen attention to detail. Knowledge of scientific notations is a great plus.
...more clients on Freelancer.com. Here's what I'm looking for: - An assessment of my current Freelancer.com profile and portfolio. - Expert advice on optimizing my profile to showcase my skills effectively. - Development of a clear, targeted marketing strategy to increase my exposure to potential clients. - Guidance on best practices for engaging with prospects and converting them into clients. - Tips on creating compelling project proposals to stand out among competitors. The ideal candidate will have: - A strong track record in marketing, specifically within the Freelancer.com platform. - Success in personal branding and lead generation for freelancers. - Excellent communication skills and the ability to provide actionable insights. - Knowledge of the latest tr...
I'm seeking a social media manager adept in lead generation to maintain my business's Facebook and Instagram pages. The primary goal is to generate leads; therefore, the ideal candidate should possess strong marketer instincts in converting page visitors to potential customers. You'll be expected to: 1. Page Maintenance: Create and optimize both Facebook and Instagram pages, ensuring they align with our brand aesthetics. Graphic design skills are beneficial for this. 2. Content Creation: Weekly content writing mainly focused on business updates will be required. The ability to create engaging write-ups that keeps our audience informed, captivates new visitors and fosters an interactive community is essential. 3. Weekly Specials: One of your tasks will be to concept...
I require a capable DTP for an extensive task: converting over 1000 pages from PDF format into Word while ensuring to maintain the existing table structure, preserve all possible formatting including colors, font styles and also include headers and footers. The tables to be converted are of a basic complexity level, mainly comprising of simple rows columns. Ideal candidate should have good knowledge of DTP, proficiency in data conversion with a keen eye for detail to maintain the accuracy of data and its presentation.
We are looking for four highly experienced copywriters and web designers who have mastered Elementor Pro, Chat GPT 4, Dale, Canva Pro and WP Funnel. The project involves creating 120 service sales funnels that include specific aspects: You'll be given specific content to be included in each funnel. Efficient work is imperative as the deadline is a strict 15 days. Ideal candidates should have: - Experience creating effective sales funnels - Proficiency in the aforementioned tools - A proven track record in copywriting
...It's also crucial that the edited photos are optimized for web use. I want the images to maintain high quality, but also be optimized for faster loading speeds on my website. - Where I have multiple photos for the same purpose, I have grouped them in folders, only one output is needed per folder. For reference, please refer to the following websites for inspiration of what I am trying to achieve: Ideal candidates for this project should have: - Demonstrated expertise in photo editing, particularly product photos. - Proficiency with popular photo editing tools, experience with Shopify is a plus. - A good understanding of web optimization techniques. - A good eye for detail and aesthetics
...of using redis to improve performance. If you are awarded the task we expect you to accept IMMEDIATELY and if the project is not accepted immediatly we will award it to another developer. This task should be delivered in 1 day and if it is successfully completed we would like to keep the developer long term with 20-40 hours a week working on converting our angular.js to (we have already converted 50-60% to ) and also transfering our .NET to .NET CORE and our MS SQL to PostgreSQL Details of our current project STACK can be seen here -> Prerequisites: For this optimization task you can bid your normal hourly rate but for the long term project the starting wage will be as stated below. 1) Accept initial hourly rate of U$5.00 2) Accept and start work i...
I have a vector cartoon character, currently in an .ai format, which I urgently need to be converted into a 3D model. Key Requirements: - Proficiency in converting .ai files to 3D models - Promptness as the project has a high priority - Suggest appropriate 3D output file format, as it was not specified Ideal Skills: - Proficiency in software like Maya, 3DS Max, Blender or similar - Experience with diverse file formats conversions - Ability to work under tight deadlines.
I need assistance converting a Microsoft Word document to Publisher Editor. This is a simple task, but it requires a good understanding of both programs. I am a Mathematics Teacher and I have all my assessments, exams and other documents in Microsoft word and I want it all formatted and written in Microsoft Publisher. All the content will be mathematics related. Key Requirements: - Competency in both Microsoft Word and Publisher - Experience with document conversion - Attention to detail to ensure that the design and formatting of the document are preserved. I look forward to reviewing your bids. Please type down "Publisher" in the bid so I know that you have read the bid thoroughly.
I'm in need of a Facebook and Instagram marketing specialist...specialist who can help me generate leads and drive sales. Key Project Details: - I want to focus on both Facebook and Instagram. - The main goal of the campaign is to generate leads and drive sales. - The target audience for this campaign is mainly professionals aged 25-54. The ideal candidate should have experience in lead generation on social media, specifically on Facebook and Instagram. Proficiency in targeting professionals on these platforms is a plus. Your strategy should be tailored towards driving engagement and ultimately converting this audience into leads and sales. Please include examples of similar campaigns you've run in your bid. I'm looking for someone who can bring a fresh, cr...
We're seeking Python developers to build an OCR model with machine learning/deep learning capabilities integrated into a web interface. The project involves converting screenshots of complex mathematical equations into editable LaTeX code, Word, or text/markdown formats. Responsibilities: - Develop an OCR model using Python and relevant machine learning/deep learning libraries. - Integrate the OCR model into a user-friendly web interface for easy upload and conversion of screenshots. - Implement preprocessing techniques to enhance image quality and improve OCR accuracy. - Handle complex mathematical symbols and equations during text conversion. - Conduct testing and debugging to ensure the functionality and accuracy of the OCR system. Work Flow: - Users ...
I'm in need of an expert in unbounce who can help me design 3 landing pages. These pages should be specifically tailored to generate leads for my B2B SaaS company that caters to the technology industry. Key Requirements: - Experience with B2B SaaS landing pages in your portfolio is a must. - Proven track record in designing high-converting landing pages. - Proficient with Unbounce software. - A clean and professional design aesthetic. - Ability to work under tight deadlines. Your main goal will be to design these pages with a clear focus on lead generation. While there are many elements that can help in achieving this, I'm particularly interested in your ability to integrate essential components. Key Tasks: - Design 3 high-quality landing pages. - Ensure these pages are...
...conversions and equipped with fast loading times. The website will feature high-converting pages, support internationalization, and integrate seamlessly with existing business tools. Clean and update ui/ux. • By internationalization, we want it to switch to local language based on IP, not have a separately translated set of pages. • Would prefer webflow, open to wordpress • Need it to be easy to edit from a non-html or non-technical person. 2. Key Features • Mobile and Conversion-First Design: The site will be optimized for mobile users and designed to facilitate easy conversions. • Super Fast Load Times: Implement best practices in web development to ensure the site loads quickly across all devices. • High-Converting Key Pages: •...
...convert many forms into HTML so we can post them on an internal website for the forms to be filled out. Key Requirements: - Converting PDF content to HTML without compromising quality or format from the original document - Ensuring that ALMOST all text, and tables are accurately transferred. It doesn't have to be perfect but excellent and close - Compatibility with desktop devices Ideal Candidate: - Proven experience in PDF to HTML conversion, especially for documents with mixed content - Ability to accurately handle text, images, and tables within the PDF - Demonstrated understanding of maintaining original content's integrity and quality while converting - Attention to detail to ensure all elements are correctly transferred - Proficient in HTML ...
I'm looking for a skilled web designer to help create a high-performance, lead-generating site for our web design, SEO, and maintenance agency based in the UK. The intention is not just to inform potential clientele about our services, but to engage, attract, and convert a primary target audience of small businesses. Key Features: - Service booking functionality: Enable our clients to book our services directly from the website. - Client testimonials and success stories: A dedicated section for these will add credibility and demonstrate customer satisfaction. - Lead generation: An attractive and intuitive layout to attract and engage prospective clients, ultimately converting them into leads. Add live chat Add new forms x 2 - One being a pop up on a specific pag...
I need an expert retail box designer for my product, incense sticks. The box dimensions must be a medium size, approximately 3x3 inches. The perfect freelancer would have: - Experience designing retail packaging - Familiarity with standard box sizes - Creativity and attention to detail - Understanding of my product (incense st...approximately 3x3 inches. The perfect freelancer would have: - Experience designing retail packaging - Familiarity with standard box sizes - Creativity and attention to detail - Understanding of my product (incense sticks) Their task will be to create an engaging, noticeable and attractive retail box that communicates the unique essence of incense sticks. The goal of the project is to appeal to a wide audience while keeping an air of sophistication...
I need a Solid Works file created, for CNC manufacturing purposes. This is by converting a .SKP graphics file The purpose of the file is for manufacturing a product using CNC. Ideal Skills and Experience: - Proficiency in Solid Works is a must. - Experience with CNC manufacturing is highly preferred. Please ensure you have the capability to deliver this file in the required format for CNC manufacturing.
As the owner of SkinShine Aesthetics, we are specifically looking for a Social Media Specialist. The successful candidate should have a strong background in lead generation, ideally in the beauty or wellness industry. Key Responsibilities: - Focusing on Facebook and Instagram as our primary social media platforms - Generating more leads for our salon - Converting clients to book on our booking link on these social media platforms Our Target Audience: - Primarily women aged 25-70 Ideal Candidate: - Proven experience in social media management, specifically in lead generation and conversions of sales - A portfolio demonstrating success in the beauty or wellness industry - Excellent understanding and strategic approach to Facebook and Instagram - Ability to tailor content and eng...
...Here's a more detailed overview of the project: - Target Audience: My focus is on golf enthusiasts, professional golfers, individuals looking to improve their golf skills, and even those who are interested in having a simulator setup in their homes. - Engagement Strategy: I'd prefer to engage potential leads through a combination of email marketing and video calls. - Ideal Outcome: The end goal of this project is to significantly boost the sales of our golf simulators. Key Skills and Experience: - Proven track record in lead generation, particularly within the golfing industry would be a big plus. - Proficiency in email marketing and video call pitching. - Understanding of golf and the benefits of owning a golf simulator would greatly assist in converting...
I'm seeking an experienced AutoCAD designer to create detailed plans for an industrial HVAC system. This project involves: - Designing air conditioning units - Sketching ductwork and piping - Planning heating units Proficiency with AutoCAD is a must, especially in the realm of HVAC planning. Previous experience with industrial HVAC systems would be greatly beneficial. The scope of this project covers multiple jobs and varied square footages, requiring dynamic design adaptability. Please provide relevant portfolio examples when placing your bid. I look forward to working with someone who can bring efficient and effective HVAC solutions to life on digital blueprint.
Excel C... - Meeting online with client (us) to review the existing model and understand needs, troubleshoot, etc.. Expected Duration: - Approximately 70 hours of work Key Qualifications - Extensive experience in developing excel worksheets - An aesthetic sensibility for designing complex Excel charts in user-friendly formats. - Expertise in converting client interests into manageable project designs. - Demonstrated success in delivering project results to clients in a timely and efficient manner - Good client relation skills in digital/online environments - Previous experience with designing workplace (especially academic) work allocation frameworks preferred but not essential. Time-Frame - Aiming for work to be completed and delivered by the end...
I have a JPEG of a floor plan that I need translated into a DWG for architectural planning purposes. The DWG should include a detailed layout with dimensions and a specific request for furniture layout. Key requirements: - Converting a JPEG to a DWG file for architectural planning - Detailed layout with dimensions - Furniture layout to be included Ideal skills and experience for this project include: - Proficiency in AutoCAD or similar software - Strong understanding of architectural planning and design - Prior experience with creating furniture layouts in architectural drawings - Attention to detail to ensure correct dimensions and layout accuracy.
I need an expert in Illustrator to convert a JPEG image to AI format and subsequently create 3 other graphic ...Experience in graphic design for websites - Strong understanding of modern design styles The first task involves converting a JPEG image to an AI format. This requires skills in vectorization and ensuring high-quality results for the new file. The subsequent task involves creating 3 new graphic design files in AI. These designs should be in line with modern and minimalist design styles. The final deliverable should be 3 AI files that are ready to be incorporated into my website. Please provide examples of your previous work in graphic design for websites, especially those that showcase a modern and minimalist style. Your experience with AI will be a major asset for thi...
...record of achieving this objective through Google Ads. - The target audience for the campaign is national customers. It's crucial that you have experience in targeting and converting national audiences. - The industries my agency clients belong to vary, so a versatile background in Google Ads across different sectors would be highly beneficial. - You'll be responsible for the end-to-end management of these campaigns including setting up, monitoring, and optimizing. Ideal Skills & Experience: - Proven experience in Google Ads management with a focus on increasing sales. - Demonstrable success in campaigns targeting and converting national audiences. - Versatility in industry expertise will be a plus. - Up-to-date knowledge of Google Ads best practices and the...
...Internet Marketing team member to aid in various areas, working during US times. As my team member, your primary responsibilities will include: - Social media management: You'll handle our presence on platforms like Facebook, LinkedIn, and so on. - SEO: You'll be in charge of optimizing our website and content for search engines. - Ad creation: Your role will entail creating captivating, high-converting ads for our campaigns. - LinkedIn posts: You'd manage content creation and engagement on our professional LinkedIn profile. - Trade Show Booth displays: Occasionally, you'll assist in the preparation and management of our Trade Show Booth displays. - SalesForce management: You'll oversee customer relationship management using SalesForce. I'm...
I'm in need of a skilled digital marketer to help me achieve several goals with a new campaign. Key Points: - **Goals:** I aim to boost my website traffic, enhance my brand's visibility and generate more leads and sales. - **Target Audience:** The specifics are open, but the primary focus should be on driving traffic and converting leads. - **Current Online Presence:** I have a website and am present on various social media platforms, but I'm looking to significantly expand my online reach beyond these. The ideal freelancer for this job should have: - Proven experience in digital marketing, with a portfolio that demonstrates successful outcomes. - A thorough understanding of various digital marketing tools and techniques. - Creative thinking and a strategic mindset...
I'm looking for a talented logo designer to create a unique and professional logo for my travel agency, Air Translink Travels. Key Requirements: - Incorporate Blue and Red colors or as per attached in attachments in the design - The logo should be suitable for a Travel Agency - Must be unique, eye-catching and professional Ideal Skills: - Logo Design - Graphic Design - Branding Experience - Understanding of Travel Industry I'm looking for a designer who can deliver a high-quality, appealing and memorable logo that can effectively represent our brand and services. Please include a link to your portfolio in your bid. Need all requird deliverables that required for perfect logo to submit for trademarks and other usage in websites, letter pad, office buildings etc. attache...
I m looking for engineers for air ventilation, water systems, heating systems drawings. This add is only for engineers who can draw with eu standarts. Autocad, magicad etc.
PROJECT DETAILS: At home, I have small server running "Home Assistant" with "ESPHome" Add-on and multiple sensors like DHT22 for Temperature and Humidity, PMSX003 for Air Quality, Shelly 1 Switches to control some lights, couple of 5V relays with ESP32 to control other equipment, PIR sensors for the lights in the garden and few others as well as my Home Security. All sensors are attached to ESP32 modules and transmitting the data using Wi-Fi to the Home Assistant server. The data from all of the sensors is displayed on my Dashboard using various "Cards" and "Dashboards". All of the above has been perfectly working for years and I haven't had any issues with. The goal of this project will be to attach small 1.3" ...
I am looking for someone skilled in document conversion to shift a Google Doc into a Word document. Here's what I need: 1. Google Doc to Word Conversion: You should have experience in converting Google Docs to Word. The document is currently in Google Docs format. 2. Formatting: The specific formatting was not specified by me. Therefore, you should be comfortable working with varied formats as the task may require maintaining the original format or applying a new template. 3. Approximate Word Count: The size of the document remains unspecified. Hence, you should be open to working with anything from brief to larger Google Documents. Please note that familiarity with Google Docs and Microsoft Word is a must for this job, as is an attention to detail.
I'm in need of a comprehensive transcription service, converting a heavily detailed English language PDF file into a Word document. The purpose for this conversion is for future editing and modifications. The Word document will require advanced formatting skills incorporating charts, images, and special formations, so if you have experience in designing complex, formatted documents, that would be ideal. Proficiency in English language and ability to accurately transcribe the information are paramount.
I'm seeking an experienced freelancer for a data entry project. The task involves converting PDF files containing mixed data, both textual and numerical, into Excel. Ideal Expertise: - Proven experience in data entry - Proficiency in Excel and PDF conversion - Accuracy and attention to detail Please ensure all data in the PDF files is correctly transferred to the specified Excel format. I'm looking to post this project up to 100 Rupees. If you have the skills and can handle this type of work, I encourage you to bid.
I require a specialist to implement a sensor data logging system using Arduino/ESP32. i Required candidate who have experties in aurdino / ESP32 and rotary encoder. Necessary Skills: - Comprehensive understanding of Arduino/ESP32 - Rotary encoder It's vital that the system be designed accurately to fulfill the need for reliable data storage. An understanding of data management and the capability to create systems for future data analysis is crucial. A background in similar projects would be greatly advantageous.
I'm experiencing an issue with my ESP32 software, written in C++, where it consistently hangs on the first screen. I need a developer to dissect and fix the root cause of this problem. The ESP32 runs a program that allows users to control levels of a gas coming through a tube. I mixes 100% CO2 with room air. When the machine starts up it goes through a calibration process and gives a message saying "Don't put on the Mask". After the calibration process then it allows user to adjust the time/session duration. After editing some code it is getting stuck on the "Don't Put on the Mask" message during calibration and not getting to the next screen. When my other developer compiles the code on his computer it works fine on the same device. However wh...
This task includes converting a JPEG image into a black and white vector file. I'm requesting a medium level of detail, ensuring accuracy without losing the integrity of the original design. Ideal skills & Experience: - Proficient in Graphic Design - Vast experience with Vectorisation - Keen eye for detail - Proficient in Adobe Illustrator and other graphic design software - Strong knowledge of color theory, specifically black and white design. The objective is to provide an accurate representation of the original image retaining essential details only in black and white.
I am looking for a music professional adept in audio extraction and conversion to help me convert specific parts of chosen...adept in audio extraction and conversion to help me convert specific parts of chosen songs from Ariana Grande's discography into MP3 format. Essential tasks include: - Extracting specific parts of songs which I will specify. - Converting these samples into high-quality MP3 format. Ideal skills and experience include: - Familiarity with Ariana Grande's music. - Advanced skill in audio extraction. - Excellent knowledge of audio file conversion to MP3. - Meticulous ear for detail, as specific parts of each song will need to be accurately captured. This is a unique project for creative minds with a liking for mainstream pop and contemporary m...
I am in need of a talented designer to ...envision the cover to feature a blonde woman surrounded by nature elements: fire, air, earth and water. The imagery of these elements should not only be visually appealing but also symbolize the core concepts of the book - finding balance and harmony within oneself. The ideal candidate for this project should: - Have a strong portfolio of book cover designs, particularly in the health and wellness genre. - Be able to translate abstract concepts into visually striking and meaningful designs. - Be proficient in using design software and able to deliver high-resolution files suitable for printing. I am open to creative interpretations of the brief, so feel free to bring your own unique vision to the project. Looking forwa...
I'm aiming to sell my software services to non-profit organizations, highschools clubs and religious organizations via a strong, persuasive sales page. This task calls for an expert in: - Creating high-converting sales pages - Understanding the specific needs of non-profit organizations - Promoting consulting services effectively The ideal freelancer should have a proven track record in compelling copywriting and website design, with a keen understanding of the non-profit sector. The aim is to create a cohesive, engaging sales page that highlights the value my consulting services can bring to these organizations. Let's motivate action and convert visitors to clients. Your creativity and insight needed.
I am in need of a talented designer to creat...I envision the cover to feature a blonde woman surrounded by nature elements: fire, air, earth and water. The imagery of these elements should not only be visually appealing but also symbolize the core concepts of the book - finding balance and harmony within oneself. The ideal candidate for this project should: - Have a strong portfolio of book cover designs, particularly in the health and wellness genre. - Be able to translate abstract concepts into visually striking and meaningful designs. - Be proficient in using design software and able to deliver high-resolution files suitable for printing. I am open to creative interpretations of the brief, so feel free to bring your own unique vision to the project. Looking forwa...
...Needed: - Electrical outlets for tools: The workshop area should be equipped with a sufficient number of electrical outlets to support a variety of tools and machinery. The outlets should be strategically placed for convenience and safety. - Ventilation system: A proper ventilation system is a must to keep the workspace safe and comfortable. The design should incorporate features that promote good air circulation and help remove fumes and dust. Size and Layout: - Size: I am looking for a workshop space that is 650 sq ft. This should provide ample room for various workstations and tools. - Layout: The layout should be multi-functional, easily accommodating different work areas and tools. A well-organized space with efficient workflow in mind is crucial. Ideal Freelancer: I am s...
I need an experienced certified Google Ads professional but I don't have time to manage all my accounts. I'm looking for an individual or team who can... etc. You must have someone on your team who speaks Fluent English to create weekly loom video updates for each account. (they DO NOT need to be on video, just voice looms doing walk-through of ad account) Skills and Experience Required: - Expertise in multiple types of Google Ads (Search, Display, Video) - Ability to define target audience and campaign goals - Strong analytical skills for converting data into decisions - Proven track record in optimizing Google Ads for client success - Experience with GHL / GoHighLevel a bonus MUST BE ABLE TO START IMMEDIATELY AS I HAVE SEVERAL ACCOUNTS THAT NEED IMMEDIATE ATTENTION ...
...profile without appearing too bold. Letter Craftsmanship: Each letter is precisely shaped. Combines refinement with a touch of daring. Overall Appearance: Clean and polished. Minimalistic embellishments to maintain a contemporary feel. Color Palette and Texture: Variations in color and texture offer versatility. Consistent with a cohesive brand identity. Overall Impression: The logo exudes an air of playful elegance. Blends charm and a hint of attitude in just the right proportions. I'm excited to see your ideas and potentially collaborate with you to create a unique and captivating logo for my brand....
I am looking for someone skilled in document conversion to shift a Google Doc into a Word document. Here's what I need: 1. Google Doc to Word Conversion: You should have experience in converting Google Docs to Word. The document is currently in Google Docs format. 2. Formatting: The specific formatting was not specified by me. Therefore, you should be comfortable working with varied formats as the task may require maintaining the original format or applying a new template. 3. Approximate Word Count: The size of the document remains unspecified. Hence, you should be open to working with anything from brief to larger Google Documents. Please note that familiarity with Google Docs and Microsoft Word is a must for this job, as is an attention to detail.
I'm seeking an expert in converting programming languages, specifically from scheme language to Python. The code I need to be converted is a complex one, designed for optimization purposes. It focuses on the solution of intricate combinatorial problems. Important points to note: - The conversion should not alter the underlying algorithm of the existing code. - The resultant Python script's output should be directed to a text file. Freelancers with a background in combinatorial optimization and Python language should apply. Experience in the scheme language is also highly appreciated.
...task involves meticulous conversion of this document into a tabular format. Key requirements: - Proficiency in handling PDF documents and excel tables. - Understanding of the data categorization to create efficient tables. - Excellent attention to detail to ensure the accurate alignment of numerical and textual data as per the PDF. - Ability to deliver the project within a decided timeline. Ideal candidate: - Has experience converting PDFs to Excel or similar table formats. - Can handle mixed data (numerical and textual). - Excellent organizational skills for data arrangement. - Background in data management preferred but not mandatory. End goal: The converted data should serve efficiently for maintaining a meeting diary. Accuracy and timeliness are of utmost import...
