Visual Brand Assets - Signal Navigator

Visual Brand Assets – Signal Navigator I am looking for a freelancer to create some visual brand assets for me to use in creating an engaging website. The assets I am looking for will include logos, icons, and print materials to help make the website eye-catching and engaging. If you have experience creating these types of visuals, please let me know. Business background and overview: The business is called Signal Navigator. Signal Navigator offer professional consulting services to Asset Managers and other companies in the investment management space. Signal Navigator help these companies analyse and improve their marketing and sales funnels. Target audience: Our target audience is sophisticated professionals who work for Asset Managers and other service providers. In terms of location, we’d be looking at a global audience focused on the US, UK, and Europe. Design specifications: We’d like a logo and some iconography that we can use across the website and incorporate into pitch decks and other documentation. In terms of the logo, I’d like something quite simple. Using a typeface aligned to our brand personality. I’d like the logo to be mainly focused on the name and using imagery of a boat with large sails – like the one in the Vasco da Gama logo: ([login to view URL]:[login to view URL]) The logo could be a boat with large sails on waves (a simplified and modern version of the boat in the link above) in the top left, overlapped by the business name (“Signal Navigator”). The imagery could also take inspiration from a compass. Note for Bhautik: could you include some solid icons like the ones you did for Markets Recon using the following: 1. Lead Generation & Funnel Analysis – icon to use a compass. 2. Buying Signals Playbook – use a playbook icon or a book and arrows. 3. Full Service & Execution – use an icon of an admiral. I like gradients used on websites and I like the idea of a combination of both light and dark colours. However, if you can suggest something more aligned to the brand personality then I’m all ears. Brand personality: The business is catering to sophisticated professionals and therefore that should be conveyed in the brand. However, we also want to be viewed as tech led and cutting edge. Some other more loose influences on the brand personality might be being the vanguard or operating at a high level - like special forces in the military.