Hey,
I guess it all depends on the quality of your list. Is your list warm, do they have a relationship with you? Can you start off emails with "Hey" or is a more formal tone?
Doesn't have to be 3 emails either, it can be 5 or 6. It would look something like this:
Email 1 - Announcement of Offer
Email 2 - Pre-Opening Day, dates, answer questions people have
Email 3 - Offer
Email 4 - Bonus offered to the first 30 people who take action
Email 5 - Only 3 copies left! Scarcity, additional bonuses, deadline approaching.
That's how I would do it, and have done it. You're welcome to contact me for more details.