Hi, daycare for children is a sensitive business since people want their children to not only have a company while they are at work, but they also want children to get social skills, as well as child safety. and in normal traditional scenario daycare grows rapid on words of mouth, and the similar effect we can create using social media primarily, and google ads and influencer marketing locally, in addition to social promotion.
so prima facie the game plan is as below:
first we'll design a core brand story for you ie. a Marketing story that will work as DNA of your brand, and will be used to design rest of the marketing content, ad copies, social media posts etc.
the idea is to design one core story, strong enough to influence parents emotionally, and valuewise, and then communicate the same story via all the ad channels.
and pur primary KPI's for entire marketing campaigns will be Number of brochure downloads, inquiries submission, as well as direct visits to your website.
that will ensure thay we are moving in right direction.
Best, Gaurav