Assistant Manager – Digital Marketing/Data 10/05/16– 7/17
Healthy Pets
• Plan and execute communications campaigns and lead multiple projects in organized fashion.
• Communicate marketing and supply chain vision, culture, and strategy to CEO, E-level executives and other stakeholders.
• Increased sales growth through data analytics and turned profits from negative to 20% positive.
• Develop, write and edit communications for senior executives, including emails and internal presentations.
• Initiate creative strategies for communicating and connecting with employees to foster undaunted and inclusive culture.
• Act as the lead writer or editor for the project’s internal and external communications, helping shape a distinct voice for the project.
• Work with product, engineering and policy teams to write and edit monthly reports, as well as other blog posts, op-eds and speeches on an ad hoc basis.
• Resolve complex data, marketing and communication issues related to ad-words, campaigns, site analytics, email marketing and supply chain management.
• Lead a team of technology, training, content, UX/UI, SEO and Social.
Popped Lotus LLC.
Product, Sales and Marketing Leader
• Established Popped Lotus Seeds e-Commerce B2B to grow revenue and acquired over $4K in less than 5 months.
• Collaborate cross-functionally with teams to conduct daily/weekly updates on product catalogs, merchandising opportunities, and promotional messaging.