Hi,
I am an experienced online marketer with many years of experience in Google Analytics implementation advice, dashboard creation and analysis.
I have gone through your requirements carefully and I am fully confident that I can get you the best results. Following are my comments on your requirements:
- Looking at existing GA results and make the needed improvements when implementing and updating to Universal.
The main work will be implementing your custom variables, and event tracking, e commerce tracking, etc in Universal Analytics. I will first have a detailed look at the current Analytics reports, website, etc. and then list out what needs to be done for a successful migration. I suppose you have your in-house engineer to make code-related changes, don't you?
-Define the key KPI's for the site
I will need to have a discussion or two with the product manager or someone responsible to understand more about your business and then do the needful.
-Data IP filtering
This can be done by editing the filter settings for the available views.
-Advice on the technical migration on the new analytics js script
As stated above.
-creation of a suitable google analytics dashboard
Please let me know what all you want to measure and I will create the dashboards. If you are not sure about what you need to measure, no problem. I can assist you.
-implement automated reports
Once defined KPIs and Dashboards, sending automated reports is as clicking a button.
Thanks,
Sukhesh