Former Former Go-To-Market Sales Strategist, Lead for a website translation and localization company that specifically targeted web developers and digital markets b/c those were the people that had control over the company's website.
Analyzed marketing data collected and preparing marketing campaigns or strategic recommendations.
• Conducted first, second and final round interviews for Sales Strategists.
• Created requirements and supported improvement of operational systems, processes and policies for more effective and efficient targeting, reporting, information flow and management.
• Expert of the buyers, how they buy and their buying criteria, the competitive landscape and evolving trends in the industry.
• Led the design of our on-boarding process for both Sales Strategists and Sales Development Representatives.
• Led analysis and diagnosis around key opportunity areas across markets, new channels, consumer segments and implement solutions.