A Brand Curator, Communication Strategist and a Digital Marketing Specialist.
2 decades wisely but not evenly spent across Start-ups, Consumer Marketing and Advertising.
His professional life has been a blend of the corporate and the creative world. He is excited by chaos and the ever changing human behaviour. Has built & nurtured powerful Global and Indian brands that have won consumer confidence & delivered outstanding business results.
Walmart, Avis India, TOEFL, Nestle Polo, Georgia, Teacher’s, Jim Beam, Hajmola, W, Tata Motors, SBI Cards, Luxor Parker, Myles, EasyCabs, Carzonrent, Affordplan to name a few.
What is less known about him is that he started his career as a Copy Writer, turned to a Visiting Faculty with a management school and is an Urban Hermit in making.
At the peak of his corporate career, he started Growthologists, with the mission to accelerate growth for the SMEs. Growth through the power of Digital Marketing.
At its most fundamental level, he has this strong urge to inspire minds and brands towards creative, forward thinking Digital Marketing ideas.
He is rooting himself by writing a PhD. A thesis about the impact of digital marketing on the online buying behaviour in Tier 2-3 markets.