Design Changes Needed to Increase Sales

I am looking for someone experienced in landing page design and conversion flow to help consult with me on my site at [login to view URL] in order to increase conversions. I would like to implement some best practices on the site to help turn more visitors to customers but I need someone with experience on best practices to help me do that. Sales are currently 2-3% of visitors and I would like to get it to 5% or more. I am looking for ideas including landing page designs, wording changes, site design changes, etc. that would help drive people to the sales page and convert. Please send me your best bids and check my feedback rating. I always leave excellent 10 feedback for a job done well!