Help me with marketing research on the topic of Big Data and Real-time applications: Particularly location analytics (from a business perspective and not delving into the technical specifics)
Sources should be various and CREDIBLE (academic only) no wikipedia...
topics of interest include beacon technology and Geo-Fencing
Other real-time application suggestions are encouraged
Research paper should be innovative and you should be able to make marketing predictions and draw conclusions NOT found anywhere on the web