I currently work as an Creative Art Director & member of the Creatives Department of an integrated marketing communications group here called Big, Big, Big. Inc. The company specializes in the conceptualization, production and promotion of various advertising and marketing campaigns of different industries here in the Philippines. I take part in the creation of print ads and TV commercials, help organize proprietary events and create materials such as brochures, flyers, posters, booths and venue layouts. Prior to Big, Big, Big, Inc., I worked as a Creative of a similar group called Crush Communications, Inc. where I was able to work with industries that range from retail, telecommunications, fast-moving consumer goods, sports, food and beverage and many others.
My work requires utmost knowledge of trends, creative thinking and tuning into the needs of every brand's target market. Together with my team, I was able help deliver big campaigns and big results. I also worked under the creatives group for almost 10 years with MTV Philippines (Music Television Channel) in coordination with MTV Singapore doing all creative and graphics for the network.