Business logo

The business is a start-up named Dynamic Business Modelling (DBM) and will have 2 parts: 1 focused on Consulting and Development of bespoke financial models in Microsoft Excel, and the other an online store for existing models to purchase. The target market is Small to Medium sized businesses and people wanting to buy existing financial models such that they don't have to 're-create the wheel' - but only need to make minor adjustments to suit their need. In this way the '80/20 rule' is the message I want the logo to convey. The '80/20 rule' in this context means 80% of the work required to solve someone's problem can be achieved in 20% of the time, simply through buying an existing model. Once they have purchased the model, they can either i) customise it themselves, or ii) employ DBM's Consulting business to customise it for them. There will be 2 parts to the business: 1. Consulting and Development - Identifying a potential area for improvement in a business and approaching the owner with a proposed solution. In addition this part of the business will offer customisation services for online-sales of existing models. Developing a bespoke model is preferable to buying an 'off-the-shelf' software package as it addresses exactly what the business owner requires and eliminates functionality a user doesn't need. Examples: - Budgeting, forecasting and valuation - Determination of key business information in real-time (e.g. break-even point, debt-covenants, sales growth, profit margins) - Process automation - basically anything repetitive (timesheets, quoting, invoicing etc) - Integrating output from existing software systems into one interface - User specific decision-making tools not offered in broad-based software 2. Online model store - as outlined above, strategy is heavily dependent on users understanding some level of customisation is likely to be required post-purchase, but buying an existing model will achieve 80% of what is needed, thus allowing the user to use what's already been done and save a lot of time. The logo should be capable of being inserted on all business templates (i.e letterhead, business cards, digital signature and website).