Business Critical Essay

****This essay has the following 2 parts:**** ** ** 1) Utilize SWOT and PESTLE analysis to consider your organisation's position in both its macro and micro [login to view URL] to support points made should be clear.? ** ** **2)Discuss your response to a senior manager in your organisation who questions the relevance and cost effectiveness of planning business strategy when the external business environment is constantly changing** ** ** **The name of the case study organisation will be disclosed via private messaging** ## Deliverables The essay needs to be around 2.500 words +- 100 words