Require a detailed business plan with a marketing emphasis and which techniqes were used from Groupon on thier competitors.
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The team needs to be familiar with Group buying sites such as Groupon and Living Social. He/She needs to be very strong in the area of financial forecasting.
The plan will encompass the following areas.
1) EXECUTIVE SUMMARY
- The Business Concept
- The marketing opportunity
- Marketing Activities
- Business Operations
- Service Offerings
- The Company and Mission
2) THE COMPANY
- Mission of the Company
- Company Structure
2.1) Legal Status
2.2) Physical Location
2.3) Intellectual Property
2.4) Company Location
2.5) Company History
3) GROWTH STRATEGY
- Business Objectives
- Targeted Customers
- Key Initiatives
- SWOT Analysis
- Competition and Competitive Advantages
- Size of the Market
- Marketing Activities
- International Opportunities
- Sources of costs
- Sources of revenue
5) MARKETING STRATEGY
- Distribution
- Pricing approach
- Marketing goals
- Choice of target market segment
- Positioning
- Allocation of resources
- Marketing Mix
- Website features/functionalities & Technology used
6) CORPORATE MANAGEMENT
- Management Team/Members
7) KEY FINANCIAL PROJECTIONS
- Financial Needs and Use of Funds
- Projected Profit and Loss
- Projected Balance Sheets
- Projected Cash Flow
- Break Even Calculation
Summary of Investor Return and Risk
Very Important
-How to expand and set up outside of city HQ (different cities)
-How to recruit and manage sales reps outside of main city
-Best and least cost effective form of payment and what is the competitive commission rate
Must have extremely good written English skills. IN ADDITION, you MUST go above and beyond the current group buying sites - that is, think of features/strategies that the current group buying business model is lacking but may be successful. They don't need to be proven but I want creativity and practicality in your ideas. An ADDITIONAL cash bonus will be rewarded for exceptional work.
Please PM your prior experience and examples of your other business plans that you have created.
MUST ALSO SHOW EXAMPLE OF FINISHED WORK BEFORE IT IS ACCEPTED this is for a big company and we have several other analysis plans
I work with one of the biggest consulting firms in the world. Not just that my primary work is to create business plans as my role is an innovation/business development role that has this piece as a central concept.
Also, I am an MBA in strategy and marketing from one of the best B Schools in India and have lots of experience in creating Business plans. In fact, I have won a number of competitions for Business Plan creation.
Expect high quality of output with insightful presentation and a clean and crisp style of execution.