More and more, businesses are realizing how important package design is when it comes to their products. Package design refers to the science, art, and technology involved with packaging certain products for distribution, sale, and use. It is absolutely integral to the launch of a product, and helps to communicate values and principles of the company or product, in order to help create brand loyalty.
This includes packaging that will actually protect the product during its distribution phase, to ensure that the customer receives a product that is not damage or defective in any way. This also includes graphics and labels that could entice the potential consumer in a retail atmosphere to have a look at the product, or look closer, and potentially make a purchase. It guarantees the safety of consumers, the fact that the product will be intact, while also promoting the company as a whole.
The recognizability of a company can be tied to package design, by consumers recognizing the shape of a Coca-Cola bottle immediately, or the iconic way that certain Apple products are packaged. The uniqueness of the package design can help communicate to the consumer that the brand is one-of-a-kind, which can encourage long-term loyalty, which means more market share for the company.
We are into retail business of Herbal Supplements. We mainly cater to clients outside India. We are currently using plain kraft ziplock pouches for packing our powder but we are looking to increase our brand perception. We need a designer pouch that should be eye catching that can enhance our brand perception. We are attaching a prototype here which we have made to give an idea about what all in...
We are a small company in Greece, selling natural food products ([ログインしてURLを表示]) as well as prime salts and spices ([ログインしてURLを表示]). We would like a label for a food product named wow!ive. It's an extra virgin smoked olive oil for human consumption. The inspiration of the name comes from the compination of "wow" and "olive". These two words must be obvious when design...
The project is in the beauty industry, looking for someone that can help with a product and it's packaging - products are already created but will need to be sourced and packaging will need to be customised accordingly.