I have worked on the website optimization projects, which have shown high statistical significances in the tests as the website performance was improved by analyzing different behavior and running different test (AB or MVT). I’ve worked on projects where I’ve identified important Key Performance Indicators (KPIs) according to the business goals, tracked and reported the data points, identified patterns and opportunities to provide recommendations that made an impact on the clients business. I have created fully automated excel dashboards to report with actionable insights on the on-going SEO and SEM projects. I have managed the social media campaigns on facebook and twitter. Also, I’ve implemented codes on the website such that it captures that important metric which defines the identified KPIs and can be organized easily. The clients that I worked with are the top-notch fortune 500 companies.