Hemanth K.

Assessed trends in brand marketing to develop effective and competitive strategies to increase company's market share and visibility. Measuring and evaluating brand performance for finding meaningful connections with consumers in FMCG Sector. Assessed the impact of Price, Place, Promotion, Media on Brand sales through the implementation of MMM (Market Mix Marketing) Method and Evaluated TV, digital, print and outdoor advertising (Media Spends) using S Response Curves(Carryover and Saturation of a Campaign) method to make confident, data-driven decisions about what works, how much to spend and to optimize spends. Implementation and Better Understanding of various modelling techniques like linear regression, GBM, XGB, ANN to estimate the impact of MMM Parameters (Price, Promo, Place, Media) and subsequently build recommendations for each parameter.