Devising strategies to drive online traffic to websites and/or downloads of apps
Tracking conversion rates and making improvements to websites
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for companies
Managing online brand and product campaigns to raise brand awareness.
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Email Marketing.