Segmentation for Facebook Ads campaigns

Hi ! I need a segmentation for products of Camping.

The products are for people who likes hiking, outdoors, survival, and that type of stuff.

My current segmentation is:

Camping, Hunting, sailing, fishing, mountain climbing, and others but obviously the segmentation isn't working good and need to be more specific with the products. The CTR of my ads on Facebook is +4% and only 1 order.

So the task will be to help me with the right segmentation for some of my products (less than 5) and help me to make sells. The whole idea is to make sells with the segmentation that the freelancer gives me. I have other websites and products that I will love to discuss with the freelancer for future jobs.

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