Create a "brand"-logo for a specific project within an existing company

  • ステータス: Closed
  • 賞金: €260
  • 受け取ったエントリー: 248
  • 優勝者: alimhossain5251

コンテスト概要

We're our countries biggest meat and egg producer, and we're implementing a sales & operation project, S&OP for short. This will focus our streamlining our ability to PRODUCE meat/egg -products in the rate that the customers and consumers DEMAND it. Streamlining and balancing the production and demand.

We often use the term "from farm to table", but what S&OP is trying to do is to turn this around in a way, into "from table to farm". Meaning we should only produce the amount of product that the customers and consumers need.

A direction is to use S&OP as the basis for the logo and have the "&" in S&OP reflect the value-chain:
from farm to
factory, to
the cuStomer's store, and finally to
the coNsumers' table.

As the "&" kind of looks like a "road" or a "value-chain".

Another one is to have the S and OP be balanced on a weight: https://goo.gl/images/DjDDL6
Having the "&" be the pole in the middle, and S and OP be balanced on each side.

The goal is to reflect the potential harmony and balance that we're aiming for with our sales and operations-project. I've attached the existing logo that would define the color-usage and style.
https://cl.ly/16287edbcd7e

But the S&OP -logo can have its own identity.

The logo will be used as part of a powerpoint presentation template and part of a bigger identity to communicate the project internally in the company.

A great result will make a great entry for our consideration for other projects within our company.

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“Very good!”

プロフィール画像 daba85, Norway.

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