Hands-on experience for 8 years in Google Analytics, Google Analytics4 (GA4) , Google Tag Manager, Google Optimize, Google Data Studio, Google App Script, Google Big-Query. Built many predictive models to improve the business like E-commerce, Lead generation, Publisher media using Python and Machine learning Algorithms. Expert in performing Data Analysis, data cleaning, data exploration, and data visualization.
Good at connecting A/B Test results which can be viewed directly on Data Studio with minor changes. (can be generated in 10-15 min).
Can track your video events in GA via GTM for YouTube and Vimeo player.
Built Power BI Dashboards specifically for the business stakeholders to generate insights and provide daily tracking.