With my vast experience in web analytics managing large clients, I've learnt that to run successful marketing campaigns through any channel, we need to measure, analyze and understand our users, campaigns, the users behavior on website. And in order to do all this, what better tool than Google Analytics/Adobe Analytics, Google Tag Manager, the tools that I work with passion and determination.
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My Google Analytics & GTM services include but not limited to the following:
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PageView tracking
Event Tracking (Any button or link click)
Scroll Tracking
E-commerce or enhanced e-commerce transactions tracking
Accurate bounce rate measurement (A lot of websites get this wrong)
UTM tagging (Custom Campaigns)
Custom dimensions & Metrics tracking set up
Dashboard creation (We could use Data Studio for visually appealing reports)
Cross domain tracking
User ID tracking (To identify users across devices)
Data Import Set up
Measurement Protocol
Analytics Reporting or Management API
Almost any other action on your website that you want to track