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Ross S.

@rsterland

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Top Google Ads / SEM Consultant

Looking for a Google Ads expert who's been vetted and proven by agencies and billion dollar companies? With 11 years of experience on Google and Bing, I have a proven track record of driving growth and profitability for renowned companies worldwide. I am certified on both Google Ads and Bing ads with a specialization in profitability and ROI-focused strategies. Whether your budget is $500/month or $1 million/month, I can consistently deliver high-end results. Quick Overview: ✯ 11 years of digital marketing experience ✯ 8 years as Head Google Strategist for top agencies ✯ 5 years leading high-performing agency Google teams ✯ 2 years as a top Google Ads consultant Why You Should Hire Me: ✯ Top 5% Google Ads expert - I have the highest-level of experience and success with an unmatched track record of profitability growth. I encourage you to view my LinkedIn for rankings verification and work history. ✯✯ Transparency - Transparency is of utmost importance to me. I prioritize your success and will always provide honest recommendations for your account. I am not afraid to push back against suggestions that may negatively impact your performance but will also provide my reasoning or another suggestion that accounts for your input. Furthermore, I ensure that Google's recommendations align with your best interests. Often times their suggestions will lead to more clicks (money for them) but be detrimental to your online conversion performance. ✯✯✯ Temporary Reduced Rate - Having been off Freelancer for the last 6 years, I lack the work history that some of my peers have. I recently helped a client scale and sell their business which has given me the time to take on new clients. As an added incentive, I've reduced my hourly rate to provide you the highest-level service at a much more affordable price. My Skills: ✯ Keyword Research ✯ Forecasting ✯ Competitive Research ✯ Ad Copy ✯ Account Structure ✯ Google/Bing Campaign Expertise ✯ Algorithmic Bidding Mastery ✯ Multiple Location Strategies ✯ Account Audits ✯ Consultations ✯ And More!

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ポートフォリオ

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経験

Founder / SEM Consultant

RS Consulting
8月 2021 - 現在
• Built and expanded a portfolio of clients using data-driven audits, unique selling points, and outstanding results • Developed and executed ROI-focused strategies that achieved consistent 20% year-over-year revenue growth • Implemented cutting-edge algorithmic bidding strategies that resulted in 10-straight months of revenue records • Shaped client expectations by setting clear KPIs and growth goals • Designed and presented comprehensive performance reports to clients and C-Suite executives

SEM Manager

Eight oh Two Marketing
2月 2019 - 8月 2021 (2 , 6 )
• Supervised a team of 3 analysts, facilitating their improvement in planning, execution, and performance • Redesigned SEM optimization processes resulting in a 33% average improvement in year-over-year conversions • Integrated new platforms and channels resulting in accelerated client growth and a 25% increase in SEM billable hours for the agency • Conducted monthly performance reviews, recognizing top performers and leveraging team experience to test and implement new strategies

Director of Search Marketing (fractional)

Digital Viscosity
3月 2018 - 2月 2019 (11 , 1 )
• Crafted and set the expectations for the SEM department which included a team of 4 remote workers • Established performance metrics, KPI benchmarks, and goals for each client • Launched an auditing offer that increased new client win rates by 30% • Designed optimization guidelines that improved online sales by 25% year-over-year

教育

Bachelor of Business Administration (B.B.A.)

University of Iowa - Henry B. Tippie College of Business, United States 2008 - 2012
(4 )

資格

Bing Professional Certification

Microsoft
2015
Certification for managing campaigns on Bing

AdWords Professional Certification

Google
2012
Certification for campaign management on Google (renewed yearly)

Marin Certification

Marin
2013
Certification for managing and using the Marin platform for paid search

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