Hi I'm Pete from Wisconsin,
I've developed many in house assets so I understand the purpose of what we do, meaning we are not strictly a 'job shop'.
I take and bid only on certain jobs and projects that I feel I'd be the best at. I've been doing software design since age 13 and I'm now just turned 40. There are thousands of coders out there but not many that can truly integrate with your objectives, especially to the point of bringing up objectives you may not have even considered.
I have the ability to step outside my programmer geek mindset and actually see what the purpose of the client as well as how they could best impact the end user experience.
But my biggest asset, which is not even related to IT is Honesty.
I refuse to shake my Midwest country boy mentality, meaning my word is solid as oak. If I've broken my word you can check the obituaries.