Imagine you are investing X in a marketing campaign:
you are getting loads of clicks on your website
and from those clicks many leads
and from those leads some sales
and from those sales Y earnings.
I make sure that Y will be always greater than X.
Here are my stats:
▸ 13 Years Experience in Digital Marketing
▸ 1K+ Accounts
▸ 5K+ Campaigns
▸ 250K+ Ads Written
▸ $30M Budgets
▸ 12.8M Clicks
▸ 1.2B Impressions
Some of my previous clients:
▸ Sony (Europe)
▸ Peugeot (Europe)
▸ iProspect (Europe)
▸ MediaCom (Europe)
▸ Cancer Council WA (Australia)
▸ Leederville Cameras (Australia)
▸ Optus Stadium Perth (Australia)
▸ Manchester United (Official Australian Tour)
▸ Chelsea FC (Official Australian Tour)
I have a different approach, where website CRO comes first and the marketing campaigns are just a result of a well optimized website.