Ellie F.

- 6 years of performance marketing experience across paid search, meta search, display, seo, attribution, analytics and social. - Strategic planning, budget management and operational implementation of online marketingactivities - Build a 360 marketing strategy and execute to deliver a significant ROI or revenue target. - Data driven analysis, with a strong focus on quantitative analysis and analytics: Projects: Performance Marketing Manager - 12 month contract ● Achieved +30% above booked revenue targets for FY19 whilst reducing spend by -70% across all primary paid channels. Performance Marketing Director - 6 month contract ● Within the first 6 months of managing the ABG account, I was able to increase conversions by more than +20% whilst reducing the CPA by -60%. Performance Director - 6 month contract ● Using a highly targeted and mobile first strategy, acquisitions YoY increased by +135% during SRC, whilst CPA decreased by -64%.