I have around 5 years of experience working in Digital
Analytics with expertise in Google Analytics, Google Tag Manager, I joined this domain for my love of data. I specialize in turning data into useful business insights. I have
worked with both B2C and B2B businesses in multiple domains like ecommerce,
BFSI, News websites, entertainment clients and helped them set up their
analytics properties and tracking in GTM. I have worked extensively with universal analytics tracking, GA4, facebook, twitter, linkedin pixel tracking, customer journey mapping, cross-device user tracking, insight building and tracking e-commerce data via DOM scraping.
I worked with a major distributer of fermented beverages in
US to set up their Google Analytics, Google Tag manager, GA4 and Google cloud
platform data tracking.
I have worked with an ecommerce platform in UK to optimize
their website conversion rate by 10%.
I have worked with blogging clients to set up tracking to
their website, define the business KPIs and create dashboards in data studio
and tableau for website health reporting.
I always think client first and deliver my work with utmost
commitment.
My motto is "Nothing is impossible to track, no
situation is too complex to solve."