an article on Crm stratefgies adopted by orange uk

you are required to prepare a relationship marketing analysis of orange mobile phone service provider (UK). and demonstrate how orange could potentially banifit online and offline marketing approch, and critically avaluate the current relationship marketing activities in orange UK. by utilizing and synthesising relationship marketing theory and concepts.

## Deliverables

1- online value proposition of orange UK

2- swot analysis

3- customer relationship life cycle phases.

4- possible comparitve analysis with its comptitors.

5- balance score card analysis

6- atleast 10 authentic subject theory references required

7- Harward referencing required

## Platform

just do it as word document.

word limit is 4000

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