“Design is an opportunity to continue telling the story, not just to sum everything up.” Tate Linden
Designers illustrate stories for their audience with the application of type, color, images and other graphic features. Like a writer when telling a story, there are specific tips and techniques that designers use to ensure the tone is correct and the messages are being brought to life.
Often it’s just a matter of adjusting the size of our text, or darkening the background image image so that your message is easier to read. But sometimes a small but significant alteration; like breaking up the lines of text into a rhythmic pattern, can dramatically improve how your graphic visually communicates with your audience