Successful marketing professional with 15+ years of experience in project management, product management, presentations, PR, advertising, content and social media.
Manage development and execution of marketing for customer retention.
Work to ensure seamless coordination, and an integrated approach to all customer communication.
Ensure content and PR is effectively repurposed across platforms and venues.
Manage effective relationships with outside agencies in the development of PR, content and advertising.
Identify and monitor customer segments that would benefit from targeted marketing programs, suggesting tactics that drive profitable growth.
Product Manager
TIDI Products, LLC
7月 2003 - 12月 2008 (5 , 5 )
Responsible for sales revenue and profit margin goals of Dental Market product Line.
Determine new product development opportunities through primary and secondary market research.
Execute quarterly campaign schedule and activities based on new product launches, including promotions, pricing, sample packs and flyers.
Evaluated competitive market – new competitors, new products, pricing.
Repositioned dental product offering to focus on features/benefits as required by the market.
教育
Masters of Business Administration
University of Wisconsin-Oshkosh, United States 2000 - 2003