Jen F.

I am a strategic and insights driven professional; passionate about consumer behavior and how that applies to brands and companies. Strong communication skills allow me to excel at collaboration and relationship-building. I have spent my career uncovering consumer insights for clients such as General Mills, Audi, Alberto-Culver, Procter & Gamble, Travelocity, and Newcastle beer. As a trained focus group moderator, I spent two years working in word-of-mouth marketing at an agency in Chicago. My time in corporate was split between Global Consumer Insights, Marketing Communications, and Food Content Marketing. Regardless of position, I focused on finding answers to business questions. Specialties:. Social Media research and strategy; custom primary research: both quantitative and qualitative, and syndicated research. Industry experience: Healthcare, Food & Beverage, Consumer Products, Automotive