I have been working in this field for the past 15+ years. I have worked for various clients mainly on Google Analytics of projects.
-- Google Analytics Premium implementation of multiple Citrix properties, tag management, testing and data validation.
--Creating automated dashboards and reports for end users as well as weekly,
Monthly & Ad hoc Web Analytic reports.
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1. Providing Google Analytics training to employees across the company.
2. Providing web analytics reports, analysis, training & support to strategists about each Citrix product.
3. Integrating web data with cross-channel marketing and customer data.
4.Developing web analytics implementation & optimization roadmap.
5. Reduced web analytics reporting time by 40 hours/month by report automation using Excel, Google Analytics API, GA Data Grabber & Tableau.