We are looking for a search engine optimization expert to assist with entering SEO content for our websites backend, the two key tasks we are requiring are:
- Product descriptions – we require our current descriptions to be adjusted , the descriptions are not google friendly due to capital letters being used for each item name. We would require each short and long descriptions to be adjusted for every SKU on the website. If there is no description present we would like you to please use your creativity to add one in.
- Image title and Alt text are required to be changed. We currently have our image file name as the image title which isn’t search engine friendly. We would require these changed for every image on the website to the brand name and merchandise. We also require the Alt text area to be filled in for every image, this would need to differ from the title name to ensure we are getting further optimization exposure.
We only want to use two-three words for each Alt & Title. The first word is the most valuable, therefore almost always try to name the product or brand first and then try to slip in other terms such as toys, products, chocolate, candy & merchandise.
- Essendon Bombers Backpack
- - AFL Merchandise Online
• Prior experience in content marketing, content growth and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically , and identify and resolve problems
• Excellent verbal and written communication skill
• Familiarization Google analytics
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills
Title tags are super important. Each page, product, category and post should have one. When creating title tags, we should be placing the most important words at the front as they are the most valuable. Normally we capitalise the first letter of every word (as it is a heading in Googles eyes). Other things to consider is the letter count (how long the phrase is), but Yoast SEO does a great job of letting you know. The other things to consider are
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We will do all the work you listed in the project brief. I have done that thousands of time for Australian client. I have 70% clients from Australia and will do best Onsite SEO optimization according to SEO rules 2020