A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you have a company of your own. A business proposal is a written document that offers a particular product or service to a potential buyer or client.
There are generally two kinds of business proposals:
Solicited Business Proposals: Typically requested by clients, or submitted in response to an advertisement published by the customer/client.
Unsolicited Proposals: Submitted or given out to potential customers or clients even though they are not requesting for one.
Solicited business proposals tend to have a higher win rate because they’re more specific to the person receiving the proposal. Because writing a proposal is such a time-consuming process, you’ll want to stick to solicited proposals.
This means that if you have a lead list, you first want to qualify the list, and start a sales conversation (through email, phone calls, etc.) before pitching your service or product.
As a freelance writer, I'm well experienced in this field of writing. Should you have any question, please feel free to contact me as I sincerely look forward to working with you.
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James Franklin