Let me do directly to the deep end.
How will the targeting be?
The first thing is objective we are planning.
Addition of more players and teams. Let it be for the summer. Till October. Yr To Yr rise of 10% enrolment.
A rise of 10% will be good for a beginning year for campaigning. To do that there will be two things. Increase awareness, making the audience interested, and highlight the gains from enrolling. Detail me on those objectives little more, that will make my work easier and targeting smoother.
Targeting. The geolocation of your audience will be within motorable distance of your club. Say a radius of 25 miles.
For the kids,
Till 14 yrs the parents will be influential decision makers. The ads for this age group will work two ways. Attract the kids, convince the parents. And in 3-14 yrs. there will be a few segments.
For 3-5 yrs the parents will be anxious to know, how caring is the club, how do they teach the basics of the game, is the child secure with the club?
As the child grows up the concerns change, are they making them do enough hard work, are they teaching the finer points, are they playing more competitions? And each concern is a decided segment of the audience who will search for the answer.
If you can give me enough videos, that will do. Of the existing players’ training, their games, the league matches all will have their own use. This is the outline. Will detail more.