Yachtcations has 3 basic revenue streams:
• Take people out (I’m a USCG licensed Captain) on half day/multi day charters on our yacht here in Clear Lake/Galveston, as well as act as a booking agent for all-inclusive charters on a similar boat in the Caribbean and Mediterranean. Fish and I have bought a second boat being delivered in July, but I’m connected to all the charter yachts out there who pay a commission for sending clients.
• Teach people, (I’m an ASA (American Sailing Association) and NauticEd certified instructor) how to sail big catamarans here for those that want to charter a boat “on their own” (called bareboating), want to buy a large cruising catamaran sailboat and change their lifestyle, as well as folks who “jumped in the deep end, bought a large cat, and now need someone to help guide them through the learning curve.
• Actually sell (I’m a yacht broker with the Lagoon Yachts dealership) yachts to those who are looking for an investment or their own adventure.
I’ve not seen any revenue from the basic/inexpensive/amateur social media work I’ve done, but it may be because of lack of financial commitment on my part. Trying to do it on a shoe string budget is not working. Or, maybe Social Media is not the right medium and I need to go old school, direct mail, TV, boat shows/trade shows, etc.