Business Report

As a marketing manager, you have been asked by your director to write a report on a product or service of your choice. Your brief is to evaluate the company’s marketing strategy for the chosen product. You will work individually to think about a service business that you might want to own/manage one day in the future. To prepare this BUSINESS PLAN you can use the ideas and subsections found at [login to view URL] Answer the following questions: (typed in a report format & edited for clarity as professionally as possible) 1. What is the main service you wish to provide? Why do you believe there would be many customers (DEMAND) for this service in Dubai? 2. What additional services could your business offer to be UNIQUE, to compete with more established service retailers in Dubai. 3. Who are the customers your business plans to target? (prepare a target market profile of your most probable customers; minimum 5 variables included in profile not including gender) 4. Prepare a PEOPLE plan. How many employees do you think you will need and what will their job titles be? Where will you find them? How much can you afford to pay them (estimated monthly wages)? 5. Design a company brand name, a logo, and a creative slogan or jingle for this new business? Word Limit: Not to exceed 1000 words