Design a logo for our fun, energetic, and healthy restaurant brand out of Los Angeles!

The Fresh Pod - Team needs YOU ! :) I have created a Pinterest board at [login to view URL] ... to give you a better idea of what we like/want (colors/ color combinations, typography, fonts, logo type, shape/form etc.). ---------------------- WHO WE ARE – Brand Identity --------------------- We are a FUN, ENERGETIC, and HEALTHY restaurant brand out of Los Angeles called – The Fresh Pod. Our mission is to bring fresh, healthy, high quality and affordable food (Salads, Wraps, Sandwiches, Smoothies, Acai Bowls, Coffee) to the masses – making it accessible for EVERYONE. We are operating out of customized shipping containers (see design below) and transforming what is possible in the fast food sector while putting SMILES on people’s faces and giving back to the communities we serve. Our Brand ID (Key descriptive words) - Fun - Energetic - Positive - Athletic - Creative - Affordable - Accessible - Fresh - Healthy - Nutritious - Quality Target demographic... - Fast food eaters looking for healthy options - College students - Families - Event goers - Millennials - Office workers - ANYONE :) ------------------ WHERE DO WE SEE - THE FRESH POD --------------- Our intention is to position The Fresh Pod as the best high quality fast food restaurant and offer a direct HEALTHY alternative to the McDonald's and Taco Bell's of the world. We will also be competing with the Healthy Fast Casual category (e.g. in Los Angeles: Tender Greens, Sweetgreens, Simply Salad or California Chicken Cafe) with our high quality product, but offered at an affordable price. ----------------------------- ABOUT OUR LOGO ----------------------------- Brand name: The Fresh Pod → lower and/ or upper case letters depending on logotype, style and design We want a logo that is: - Simple but unique - Rather modern than classic - Rather minimalist than too much going on - Easy to replicate across marketing material and branding thus making them highly adaptable options for a new, and developing, business. - Should allow many different color options - Should show/represent: Our fun, energetic and healthy brand personality and the freshness and high quality of our healthy and nutritious food ------------------------------ FORM / SHAPE ------------------------------- We are looking into having a straight edge shape (possibly a rectangle - representing the shape of shipping containers). You will find examples of design styles we like on our Pinterest board. Feel free to get creative! :) ---------------------- COLOR PALETTE / SCHEME ------------------------ We would like a Logo that allows lots of different color options including a black and white version. We love bright and pastel colors... turquoise, yellow, pink, blue, orange, ... ---> again check out our Pinterest board to see the colors (and color combinations) we like at [login to view URL] Please provide the black and white version in a rustic-vintage looking style (a stamp?). --------------------------- TYPOGRAPHY / FONT / LOGO TYPE --------------------------- Sans serif - preferable (because it is more simple and modern than serif) Or Script typography Or Display fonts We are leaning towards 1. A wordmark logo or/ and 2. A combination mark (a logo comprised of a combined wordmark or lettermark and a pictorial mark or abstract mark) We are open to ideas on the type of logo and fonts used that are best for OUR brand. We need your creative input and trust your judgment :) ----------------------------------------------------------------------------------- We are looking forward to your ideas and connecting with you. And we cannot wait to keep working with you on all of our future projects if we like your work! We are planning on launching The Fresh Pod this fall! Exciting times ahead of us! :) Please deliver Logo in different formats like AI, EPS, PNG, JPG, PDF. THANK YOU SO MUCH IN ADVANCE. Your Fresh Pod Team