Pure Potential are a range of organic hair care and maintenance products made for individuals with wavy, curly, coily and kinky hair types which are prone to moisture loss leading to dry/damaged hair and thus breakage. We are dedicated to promoting a healthy hair growth & regimen, by using a series of natural & organically sourced materials
We are looking for a designer to develop our brand identity which will be used on our product labels, business cards including other merchandise.
Market and Target Audience:
Our products are aimed at people with curly hair textures from wavy to kinky. Both males and females can use the products but females are likely to be our main customers. It is also suitable for all ages
We have four products that we're going to launch, a cleanser, tea tree conditioner, step1 moisturiser, (all in Black tubular bottles of 100ml and 250ml in size) and a step 2 moisturiser (in a round tub 50ml and 100ml in size).
To create our brand identity, we need a design aimed at the organic market which will be printed on clear labels for the four products