Hi Damon,
I think I can give you some suggestions on this project.
Have you thought of creating full-size courses? This way you will have some type of automated income and then you can also give 1:1 lessons and song feedback as an upgrade. In order to attract students, though, they are going to want to know what they invest in. So a sample lesson, in exchange for signing up to your newsletter, where you can give daily tips and ultimately discount codes and special offers for your courses and 1:1 courses might sound reasonable.
You can promote your courses and services through free webinars that give some type of tutorial, as well as a sneak peek into a session with you or a course if you opt for those. It can end with offering a special offer only for the attendees. And why not choosing one lucky attendee to win a 1:1 session or a song feedback with you? And once they get this you can ask for a testimonial. And maybe part of the ruels for the giveaway might be for people to share your website or webinar link or course link on their socials.
Let me know if any of these resonate with you and we can chat about it. You can also send me links to yuor social if you have any, so I will be able to see if I can give you some insights on them. We can schedule a call. And I won't charge you for any of these. Just want to see if what I offer resonates with you and you will be able to take a better perspective of my work and decide if you want to work with me