Hai,
I am Google AdWords & Analytics certified professional to set up, manage your Google AdWords account. I have 4 years of experience in handing Google AdWords account.
I follow these procedures to improve your AdWords Sales:
1. Target Audience Analysis:
First, I analyse and understand your business objective. To improve ROI, I will be researching on these points:
> Who are your target customers?
> Where are they?
> What are they searching for? (To do Keyword Research)
> Best Strategy to acquire them?
2. Website Analysis:
Analyse your website structure to provide landing page suggestions, user experience, unique selling points, call to action etc. Device compatibility testing on Desktop, Mobile & Tablet. Competitor Analysis to find out target market, target keywords & user experience.
3. Campaign Structuring Analysis:
I look at your objective of AdWords Promotion & provide you long & short term branding/sales strategy. Accordingly, we can decide on suitable campaigns such as Search, Display, Re-Marketing & Call-Only. We can then discuss on Budget split-up based on Device, Location & Time based strategy. Google Analytics & Search Console will be linked for bench marking data analysis.
4. To further improve AdWords ROI:
Tune Keywords, Ads & Ad Extensions to Improve Ad Rank
Search Term Analysis
Auction insight analysis
Bidding Analysis.
Please provide required access to one of your clients' account, we will spend an hour & provide specific suggestions to improve.