The concept of the brand is to complement the treatments of Dr. Douaihy. The products should be medical, efficient and affordable. In this setting, it will always maintain its status as a first line brand.
The concept resolves around a certain number of serums each specialised in a certain field.
Ex: Serum n°1 is the basic form, suitable for all, based on sustained supplementation. Serum n°2 will be focused on placental growth factors or DNA reparators etc.
Then, the brand will expand to include SPF, and a cream for each treatment (vampire, cat eyes etc.)
The serums will make a collection. They are medicines (hence the medical branding, pipette, etc.) But they will displayed in luxurious setting like perfumes, hence the packages (shown below) and the names (astre blanc, aurore eternelle etc.)
1. Product: serum n°1
2. Specs: hypoallergenic with no parabens
3. Texture: light
4. Color: pearl white
5. Additives: tiny particles of light organic silver illuminator
6. Scent: essential oil of lavender and wild roses
- Acids: Hyaluronic acid, cojic acid, Ferulic acid
- Vitamins: B3, B5, C, E, K
- Enzymes: SOD
- Hormones: Isoflavones
- Anti-oxydants: Resveratrol, ginseng extract, escargot extract, gluthatione
- Anti-inflammatory: Aloe vera extract
- Growth factors: EGF
- DNA reparators: MT, HV2
The new trend in dermatology is to be functional, practical and toxin free. Which is basically what I will focus on. As you see with all designs in the US, each doctor has a serum. And they make in a very traditional way because "medical" is the new luxury. More and more women are losing trust in over the counter creams and want something simpler, more professional and more medical. They want the story but also the result.
Here are a few photos of what is happening right now in aesthetic medicine in the US. The trend is every cosmetic doctor has his own skin care line. It strengthens the name of the doctor and it creates a link between the doctor and the patient.
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