Business: Darling & King
Product 440 - 500ml bottles for the shower (shampoo, conditioner, body wash). Stylish cap pump in either silver or matte black. Bottle material and specific size tbc.
Target Market - People who are design conscious and want stylish containers for their shampoo, conditioner and body wash.
Design - 3 types of designs to capture the different styles of bathrooms:
1) cool tones in their bathroom - for people with that would have black, grey, white and/or marble style bathrooms or even industrial style bathrooms with cement features and black appliances etc. This style is more masculine
2) Neutral and natural tones - This is for the bathrooms that have a scandi inspired style bathrooms. These are the bathroom that have plants and pine accessories.
3) Country Style - these bathrooms have country chic and farmhouse style to them. They are classical and crisp.
The selling feature needs to be the bottle design. They need to stand out and be different from every other bottle on the market, and while they definitely need to match the decor of the bathroom, I don't want them to just blend in. I'm not opposed to bold and beautiful patterns such as palm trees or floral print.
I would like to have the 3 x designs be able to mixed and matched but considering the variation in styles, I'm not sure if this is possible.
Copy to be - Shampoo, Conditioner or Body