Founded in 2014, YouFirst Ventures Pvt. Ltd. is an entrepreneurial venture of former Citibank and Reliance ADA executive - Vikrant Gugnani. The company was incorporated with a vision of being one of the most prominent players in the payments & distribution space in India; serving the needs of corporate as well as retail clients at large.
We have built a robust and unmatched platform for digital financial solutions that includes a versatile range of prepaid gift as well as re-loadable cards. With this the company aims to improve the way people conduct financial transactions in India and change from gifting physical cash to digital cash.
In a short span of two years, we have built innovative solutions and augmented our product portfolio with robust technology-driven service & delivery platforms to provide world-class prepaid payment solutions for both retail customers as well as businesses. The company has now launched one of the most successful rewards & recognition fulfilment platforms serving over 100 leading companies in India.
The company has an exclusive strategic partnership with Bank of India as well as tie-ups with RBL Bank as well as YES Bank, providing them Program Management support for prepaid cards issuance, domestic money transfer as well as Aadhaar enabled payment services, focussing on the rural and semi-urban regions in India.
The name, YouFirst, is the foundation of the firm. It has been coined to represent the singular ideology of keeping the customer and his interests at the forefront, always, in a professional and honourable manner. So, whether it is the customer, the partner, the stakeholder or the employee – everyone is equally important and the company is fully committed towards all. At YouFirst, the philosophy is quite simple; keep patrons first, in every action. YouFirst is an organization driven by customer’s dreams & the vision & mission of the company boils downto one simple statement- You first and foremost … always.
What lies Ahead:
Digitalization is steadily becoming the main pathway for consumer spends. At YouFirst, the goal is to develop services that signiﬁcantly improve the lives of as many people as possible. In pursuing this goal, the company may venture into providing technology-driven ﬁnancial solutions that they believe have a positive [url removed, login to view] be an effective financial inclusion solution, YouFirst is extending its platform with a seamless integration of a complete range of ﬁnancial services viz., mutual funds, insurance, etc. along with other financial services products.
With over 500,000 retail customers, YouFirst is also incubating a start up to focus on building a technology solution for providing a platform for healthcare monitoring, emergency response services as well as on-demand mobility for older adults in India. The objective is two-fold – to provide real time monitoring of critical health parameters, using a discrete and convenient wearable; as well as providing emergency assist services, including first responder and ambulance facilities as well as hospitalisation. Over and above, the objective is also to provide the convenience of mobility and turn on-demand transportation services like Ola and Uber into services that help families take better care of their older adult members.
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