First things first, I am not an American. Far from it actually. I'm Scottish Chinese living in HK. That aside, I have spent the past 4 years reviewing, approving, editing and writing emotionally charged fundraising marketing collateral for a global animal welfare charity. I have spent a good time of which moved to tears with what I've read and written. Tears of sadness, frustration, despair and anger. But also of hope, inspiration, relief and joy. I'm pretty positive the supporters felt the same.