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Overview of Indian E-book Market
The market for e-books is still some time away to establish a firm footing in the Indian market. Common reasons cited for the slow growth include psychological factors associated with adaptation of new technologies, non-availability of popular content, as well as limited access to economic e-book readers. The industry also faces numerous challenges such as low internet penetration and broadband speeds, relatively lower online purchasing and ecommerce-related activities, as well as lack of governmental support. However, despite the slow take-off, consumer markets such as India and China present wealth of opportunity for the e-book market. Major factors that are likely to facilitate in future market growth include growing usage and sales of computer, smartphones, and tablets; rising familiarity with the e-reading devices; and availability of books in different vernaculars.