Email Campaign

Part 1 Affiliate-Based Email Campaign - this is a campaign we envision handing to Small Business Consultants (business coaches) who work with small businesses as one lump of content, with a recommended distribution schedule for the business consultants to send out to THEIR contact lists. (AKA affiliate email campaign) This campaign needs to reinforce the *consultant's* ability to help the end-contact address the two major issues in small business today: lack of strategy and lack of financing. The tone on all of this needs to be positioning the business consultant as the expert -- not the sponsor organization. The sponsor is providing the consultant all the details they need in order to be the hero and deliver the product to their client. Deliverable 1 - determine the length and frequency of the campaign for maximum effectiveness and minimum annoyment. Deliverable 2 - determine to topics of each email Deliverable 3 - create the email copy and deliver it all at one time. Part 2 Partner/Consultant Drip email campaign -this campaign is for the sponsor to use with their lukewarm-warm contacts in the small business consulting field. This campaign comes from the sponsor, and is about how the sponsor can help the consultants to maximize their businesses (one of those ways would be delivering the campaign above). like the above campaign -- this is a single body of work that would be delivered all at one time to the sponsor. Deliverable 1 - determine the length and frequency of the campaign for maximum effectiveness and minimum annoyment. Deliverable 2 - determine to topics of each email Deliverable 3 - create the email copy and deliver it all at one time.