REQUIREMENTS
Chinese language mini-site that has link from corporate/brand site and:
ā¢ Linked to our Chinese booking site to spur online sales;
ā¢ Comprise destinations and attractions, such as London, Spain and New York
ā¢ Comprise of travel blogs or write-ups by some of our sponsored Media FAM
ā¢ Will have contests and prizes/freebies to give out
ā¢ Will contain some local news or local press releases
ā¢ Will feature articles on lifestyle consistent with our brand positioning
ā¢ Engage social media and sign-on for e-news
ā¢ Occasional tie-ups with national Tourism Boards
ā¢ A section on key corporate news
PHASES TO WEBSITE DEVELOPMENT
1. Wireframes
2. UI/UX
3. Mockups/Design
4. Front end coding
5. Back end coding
6. QA & Testing
7. Hand over
MOBILE & APPS
With mobile internet users
outnumbering desktop internet users in
China, a mobile-optimized website and
mobile app to support the mini site is
essential. Mobile support is also a great
way to boost and maintain
engagement and participation with
your website readers.
Our experienced design team can
develop unique and engaging iPhone,
iPad, and Android apps catered to the
specific Brand content and messages
you want to deliver prior to the event or
look to develop the website in HTML5
to have a device agnostic platform.
Search Marketing:
Targeted SEM will drive traffic to the campaign online community and website,
increasing reach.