[login to view URL] the crucial strategic decisions that enabled [login to view URL] to obtain an early leadership position in the on-line retailing of books and why these are important. (40%) [login to view URL] actual examples explain how easy it has been for other companies to imitate Amazon's strategy. (40%) [login to view URL] provide recommendations, supported by evidence, as to how Amazon might sustain its position as market leader as it enters the twenty-first century. (20%)
## Deliverables
In particular: 1. Use various tools, such as, for example, the value chain to examine Amazon and its competitors. [login to view URL] the issue of competitive advantage. [login to view URL] at the application of strategic resources. [login to view URL] the importance of sustainable strategies. Please Note that this question requires you to undertake research into [login to view URL] and its competitors.
## Platform
max 5,000 characters The assignment should include references of professional and academic journals, the web, magazines (optional) and books.
## Deadline information
Must be completed by 6 May 2002